Laura Mercier Pure Canvas Primer Illuminating


An illuminating primer with a glow, the award-winning Pure Canvas Primer not only creates a flawless base for makeup but also enhances skin’s natural radiance, even once makeup is removed.

Benefits include:
• Instantly improve skin’s radiance. 87% of consumers agree this primer leaves the skin surface more even.*
• Immediately lock in makeup. 83% of consumers agree the product maintains the color integrity of makeup applied on top.*
• lluminate skin. 90% of consumers agree this primer imparts a healthy radiant look on the skin.*

* Based on an independent U.S consumer study on 30 participants.

This primer with a glow has been formulated with Porcelain Flower Extract rich in antioxidant properties to restore skin luminosity. A carefully crafted blend of Micronized Pearls helps naturally reflect light to instantly improve the look of skin’s radiance and brightness, and smooth texture and imperfections.

If you’re sick of illuminating primers that skew the shade of your foundation, concealer, or powder products over time, the Pure Canvas Primer Illuminating is a must-have. From the moment it’s placed under makeup, this illuminating primer maintains the intensity and shade of the products you apply on top.


Apply the Illuminating Primer after your skincare routine. Squeeze a dime-sized amount onto your fingertips and gently massage it all over your face. Follow with Tinted Moisturizer or Foundation. With the mini version, you can keep the Illuminating Primer in your purse all the time for easy access.

Pro Tips

“Use Primer Illuminating as a discrete crème highlighter over top of your foundation. Apply to high cheek area, bridge of nose and cupid's bow.” – Tayaba Jafri


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